A brief history of penguin books ad campaigns (Part 6)

The human ear has never looked so attractive, thanks to these ads promoting Penguin’s line of audiobooks.

I have to admit I’m not a big believer in audiobooks in general. They seem to be for lazy people who don’t have the imagination or patience to read a book on their own. Instead, they rely on the narrator’s voice to create the world of the book for them. <End rant.>

Whatever. These still are great ads, regardless of my qualms about audiobooks. Very nice concept design and illustrations.

We can only guess that the characters will go straight from the listener’s ear and into his or her brain, thereby making a (hopefully) lasting impression. And maybe then the reader will be compelled to pick up a hard copy of the book and read it for himself. =)

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2 thoughts on “A brief history of penguin books ad campaigns (Part 6)

  1. Joe Hodanich says:

    I am in the car about 3 hours a day — audiobooks are the only way I haven’t lost my mind. I now listen to them whenever I am doing menial tasks — like cleaning the house or painting a room.

  2. At first I was kind of creeped out by the whole ear canal thing, but the more I look at these ads, the more I like them. It’s a novel concept (no pun intended) and words well.

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