I’m beginning to see a trend in our look back at some of the great work Penguin does with their advertisements, and hopefully you are too.
Every ad in some way or another plays off the theme “You can take a book with you anytime, anywhere.” It’s an interesting and (I think) important message to be sending to the public in our tech-obsessed world.
I love the tagline in these ads: “Unputdownable.” You can’t say that about a lot of things these days, but certainly there are plenty of books out there that could be classified as such.
In these examples, the books the models are reading are so good, they’ve even become a part of the person himself.
My apologies if you hate books, these ads or this series I’ve been doing. Only a few more and it will all be over, I promise. =)