For the first time in its history, Coca-Cola is changing the color of its cans from red to white. The cans will also include a silhouette of a mama polar bear with her two cubs.
The company is hoping the switch will raise awareness (and money) for the Worldwide Wildlife Fund. The $4 million campaign comes on the heels of a new discovery that has many scientists fearing polar bears will be the first major species to go extinct due to climate change.
The polar bear has long been the iconic symbol of Coca-Cola since the 1920s, so it’s nice that the company is giving back to their mascot.
Coke has also set up this cool Arctic Home website where you can learn more about saving the polar bears. Definitely worth a visit, regardless of whether or not you buy into the whole “ice caps melting” thing.
The new cans are expected to stay on shelves until February 2012.