A Brief History of Penguin Books Ad Campaigns (Part 3)

We continue our series of examining Penguin ad campaigns with these three subtle print ads.

All those poor people look so bored. If only they had a Penguin book to read. Hmm . . .

I think I mentioned this earlier, but I always loved seeing what people were reading on the subway / metro. Now, with the invention of Kindles and iPads, it’s harder to stalk them to see what they’re reading. Sad.

I like that these ads are in black and white. It makes these people look even more boring than they already do without books in their hands. Nicely done, whoever the creative team behind this campaign is.

Check out Part 1 and Part 2 if you missed it earlier.


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