“Advertising: a judicious mix of flattery and threats.” – Northrop Frye
This is a blog about advertising. Maybe you care. Maybe you don’t.
But like any good advertiser would, I’ll do my best to convince you that advertising is a genuinely fascinating and important subject that any writer can learn from.
Specifically, I’ll be analyzing ad campaigns that work well and those that fall short. By looking at the combination of copy and design, we’ll see how and why certain ads work well, boosting product sales and even gaining worldwide notoriety at times.
So if you’re still reading up to this point, thanks. And welcome to the Age of Ads.